# MIP41c4-SP15: Facilitator Onboarding, CPM-001

## Preamble

```
MIP41c4-SP#: 15
Author: Kathleen Chu
Contributors:
Tags: core-unit, cu-cpm-001, facilitator
Status: Rejected
Date Proposed: 2021-06-08
Date Ratified: <yyyy-mm-dd>
Ratification Poll URL: https://vote.makerdao.com/polling/QmbWeLjJ?network=mainnet
Forum URL: https://forum.makerdao.com/t/mip41c4-sp15-facilitator-onboarding-cpm-001/8619
```

## Sentence Summary

MIP41c4-SP15 onboards Kathleen Chu as Facilitator for the Strategic Marcomms Core Unit (CPM-001).

## Specification

### Motivation

* Individuals' lives can be improved immensely when they have access to open finance and an unbiased, stable currency. That is what MakerDAO and Dai offer, which is also why I am applying to become a Facilitator.  
* As someone passionate about equality, I want to utilize my expertise in marketing & PR and decades of experience as a former Bloomberg journalist to promote and share MakerDAO and Dai's benefits.  

### Core Unit ID

* Core Unit ID: CPM-001
* [Strategic Marcomms Core Unit](https://forum.makerdao.com/t/mip39c2-spx-add-strategic-marcomms-core-unit/8617) 

### Facilitator name and information

* Kathleen and Kathleen_Chu on Maker Forum
* @kathleen on Rocket Chat
* 0x21401CCa9b3E237E6c5De9cD227CEC690d566A60

### Facilitator Commitment

* My commitment to MakerDAO is to fulfill the mandate, which includes protecting and growing the brand of MakerDAO by ensuring cohesive and collaborative marketing and PR initiatives and messaging.
* Engage in discussions regarding Maker governance, and collaborate with other facilitators and units to contribute to the success of MakerDAO
* Provide expertise in marketing and PR to support other units
* We plan to use Objective Key Results (OKR) to set a clear direction for the unit and utilize KRs to gauge our performance. I plan to share monthly updates to ensure the transparency of our progress.

### Facilitator credentials

* Currently working as Senior Community Lead at the Maker Foundation
* With the Foundation since 2019
* Former Bloomberg journalist and Deputy Bureau Chief
* Founding member of an advocacy group called Japan DeFi Alliance
* Co-founded the biggest DeFi meetup group in Japan named Yasashii DeFi (easy DeFi)

**Highlights**

* Secured Bloomberg TV interview with Rune in 2019
* Successful marketing campaigns boosted the traffic to Maker's homepage and blog in H2 2020 by more than 80 percent.
* Built relationships with organizations such as BGIN, a blockchain group with members including regulators such as JFSA and the Central Bank of India, and the Finance Ministry of Ireland.
* Finalist of SOPA Award for Editorial Excellence

### Related Documents
[Core Unit MIP](https://forum.makerdao.com/t/mip39c2-spx-add-strategic-marcomms-core-unit/8617)
[Core Unit Budget MIP](https://forum.makerdao.com/t/mip40c2-spx-add-core-unit-budget-cpm-001/8618)